Harp Visual Communications

Harp is a UK-based engineering company which has spent years developing both the expertise and supporting products needed to design effective control room and multi-screen solutions. It now needed to create credibility with prospective customers, using ECM as a 'virtual' marketing department service.

Our first challenge was to create awareness in the two target markets - utility and telecommunications companies.

We first conducted detailed research on the target markets, finding out how key decision makers preferred to receive information, and what kinds of information was most useful in leading to sales. The results produced a solid platform of facts as well as some surprising insights into market preferences, and allowed us to create a branding style with the most effective messages and images.

ECM then created an eye-catching and distinctive branding with an intriguing logo, making full use of the high-impact photographic opportunities afforded by Harp's impressive control room installations. The styling was designed to work across all customer-facing communications; brochures, data sheets and stationery as well as the web site and proposal documents - all effectively conveying the benefits that Harp has to offer.

The acid test of the new branding was the impact it was to have on prospective customers.

UPDATE
ECM continues to build a complete package of sales and marketing support tools including:
- A high-impact, 'flash' based web site packed
   with customer-orientated information
- Sales and corporate literature

Pictured:
Emma Temple from Harp Visual Systems, Martin Morrisey of ECM and Adrian Gould, Business Manager from Harp Visual Systems discussing the latest updates on the web site.